We’ve been in the business for over 20 years, providing the tools people need to do their jobs more effectively. During that time, we’ve learned a few things about what makes for better communications. Things like:

People read for different purposes and in different ways. Know who your readers are — including their concerns and business needs — and speak to them in their own language.

Einstein could explain his Theory of Relativity to a 10-year old. Straightforward, clear communication is the key to understanding.

People want to learn and get the job done as quickly as possible; extra words get in the way. Keep the word count as low as possible without compromising your message.

Stiff, indirect prose turns people off — and that’s the last thing you want to do. A smooth-paced conversational tone keeps readers interested.

How you present something is often as important as what you say. So make your materials visually appealing.